The Hispanic Millennial Project research combined the following research elements:
- Literature - An analysis of third party research on Hispanic Millennials
- Secondary Research - An analysis of syndicated research data (U.S. Census Bureau, Experian Simmons, Geoscape, etc.) on Hispanic Millennials
- Primary Research/Quantitative research - online survey data gathered by ThinkNow Research
ThinkNow Research conducted four national online surveys from March 2014 – April 2015. A total of 4,871 interviews were completed. Qualified respondents were segmented into the following five groups:
|Hispanic Millennials||Hispanics 35+||Non-Hispanic White Millennials||Asian Millennials||African-American Millennials|
|Origin||Self-identify as Hispanic origin||Self-identify as Hispanic origin||Self-identify as White Non-Hispanic origin*||Self-identify as Asian||Self-identify as African-American|
|Age||18 to 34 years of age||35 to 64 years of age||18 to 34 years of age||18 to 34 years of age||18 to 34 years of age|
|Base Size||N=301 (Foreign Born:91)||N=305 (Foreign Born:95)||N=327||N=300||N=300|
Notes: *Non-Hispanic White does not include African-Americans, Asians and other ethnic groups. Respondents in each group were weighted to match U.S. Census population distributions for gender, age, and U.S. region.
** Alcohol related questionnaire participants were screened for ages 21+.